The last thing you might want to think about are the sneaky things that can sabotage your event, however, it’s good to give it some thought early in the planning process to avoid potentially show-stopping issues down the line. While there are many things that can thwart even the most perfectly planned events, these are some not-so-obvious ones to be aware of.
When tasked with planning an event, the first question, before venue, content, guest list, is “What do we want to accomplish with this event?” Without asking this question, it is possible that different stakeholders can have different priorities and you’ll have people in the same boat rowing in different directions. Particularly when you know your stakeholders want to discuss event ROI, you need to have clear goals at the beginning. Because event ROI can be difficult to measure, having clear goals for the event can help you better answer post-event ROI questions.
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