Here are a few resolutions to consider as you implement your corporate events strategy for 2018.
Start with objectives.
Identify key priorities and goals for the event. It’s a good idea to ask what you want to accomplish with the event. Even with annual events, objectives can change from year to year. One year, it could be promoting a new service offering. Another year, it could be raising the profile of a company leader. Even if stakeholders don’t want to be bothered with objectives, you can create your own objectives based on your understanding of the event. The answers should dictate how you proceed with planning and drive the event marketing plan. Clearly identifying objectives at the beginning of the planning process, makes life easier for everyone and keeps everyone on track.
Focus more on Value vs. ROI.
ROI is a term people love to use as they debrief after the event, often when team members are often focused on the next big project and there is little opportunity to change anything about the event. Focusing on ROI is a passive activity that looks backwards. Value is present moment - focused and enables you to find ways for achieving objectives at every phase of the event life cycle. Focusing on value ensures you get the most for your investment throughout the event by taking advantage of opportunities to realize benefits before, during and after your event.
Planning corporate holiday events can be particularly stressful. Here are a few tips for making holiday celebrations more enjoyable for planners, stakeholders and guests.
Celebrate in January.
Save money. Forget competing with other holiday celebrations. Give everyone the gift of one less holiday event to try to attend and instead have your celebration in January. It’s a great way to kick off the new year. January celebrations are often much better attended because there are less competing events. It also gives people something to look forward to after the busy and often stressful December holiday social season. Plus, January tends to be a slow month event-wise and you can often save money and secure space at a really cool venue that would normally be completely booked in December.
What are some ways to invigorate your annual events?
Annual events are awesome from a planning perspective because you can start with the previous year's plan, make a few tweaks and get to work implementing the plan. Everyone is familiar with the planning timeline and often there are just minor tweaks that need to be made. The biggest risk with annual events is that you can easily rely too heavily on what was done in previous years. How many times have you heard or said "We've always done it this way."? In addition to easy implementation, there's comfort and minimized risk in doing things the way you've always done them. However, it's important to mix things up and try something different. The easiest way to start is by looking at the feedback from the previous year.
In addition to the formal evaluation process, it's helpful to casually ask attendees onsite to share their thoughts for improving the event. I often collect some of the best and authentic feedback and suggestions, just by chatting with people throughout the event.
Let's consider 5 ways to spice up your next annual event.
Sooo I'm a bit obsessed with the solar eclipse that will happen on Monday, August 21, 2017. I booked my ticket to Nashville as soon as I heard Nashville was one of the major cities where you can see the total eclipse. This eclipse is really very cool because it has been 99 years (the last time was 1918) since the United States experienced a coast to coast solar eclipse. I'm thrilled to be in my hometown celebrating this very special experience with family and friends. Inspired by the eclipse, I've been on a bit of creative spree. Check out my eclipse party planning tips here.
Printable Downloads: Solar Eclipse Party Games
I created these games to keep folks entertained and to help them learn about the eclipse and astronomy.
Online Eclipse Party Invitations
These are online invitations that I created on Pingg.
If you happen to be in Nashville, you won't be disappointed if you visit any of these favorite spots:
I'm all set for Monday, I have my eclipse viewing glasses (and verified they're legit). I'm going to take the advice of the experts and just enjoy the experience. I hope you'll enjoy this unique experience wherever you are.
Follow my art inspiration board on Pinterest for the latest inspirational images.