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REIKO RENEE BLOG

Tips for Choosing the best Marketing Promotional Products

3/14/2018

1 Comment

 
TIPS FOR CHOOSING THE BEST MARKETING PROMOTIONAL PRODUCTS
Promotional products are excellent marketing tools. They can increase brand awareness and keep your brand and message in front of people. Whether you have a small or large budget, there are a wide variety of items available for any occasion. To get the most value from your investment, it’s useful to consider the following as you search for your ideal marketing promotional items:

​Purpose
​What is the purpose? Is it a high-end gift? Is it something for a trade show or conference? Be thoughtful about how the item will be used. For example, don’t give sugary candy at a health food conference.
Target recipient
What is the profile of the recipient? Consider your target audience and think about good and useful gifts for them. Recipients’ interests, hobbies, and lifestyles can offer clues.


Quantity
How many do you need? Think about if there are possible cost savings for buying a larger quantity. If possible, choose evergreen artwork so the items can be used for different events and purposes over time.


Budget
What is the overall budget? To stay in budget, be sure to include artwork set up, shipping and other extras.


Imprint area
I have a thing about spending money on item with a tiny imprint area. Sometimes, I’ve gone with these types of products because the item was really cool, but generally, I try to stay away from small imprint area items.


Turnaround time
How quickly do you need the items? Be sure to include time for creating and approving artwork as well as production and shipping. It’s a good idea to add a few days for possible delays.


Color
Light colored items tend to show dirt more than darker items. For example, it’s not the best idea to give a white bag for hiking excursion. Darker colors tend to be more conservative and are generally more widely liked by many people. Bright colors are great for catching people’s attention.


Weight
Consider the weight of the item. Heavy items will be more expensive to ship, so not necessarily the ideal item for a trade show where you’ll be shipping items across the country. Also, if your item is too heavy or bulky, it’s the first thing to get left in the hotel room when people are packing up for home.


Ease of travel
If your recipients will be traveling, make sure to give them something that won’t be a problem with TSA or take up too much space in their bags. 
​These are great ideas for promotional products:

Leatherman Style PS Multi-tool

Leatherman Style PS Multi-tool
Image via lazerdesigns.com

​

​Photo Booth Kit

​Photo Booth Kit
Image via 4imprint.com

​Sugarfina Candy Cube®

​Sugarfina Candy Cube®
Image via sugarfina.com


​Wind Up Acro Bot

​Wind Up Acro Bot
Image via 4imprint.com


​Solid Cotton Yacht Tote​

​Solid Cotton Yacht Tote​
Image via 4imprint.com


​Stretch Notebook Flag & Pen Set​

​Stretch Notebook Flag & Pen Set​
Image via 4imprint.com


​Custom Temporary Tattoo

​Custom Temporary Tattoo
Image via 4imprint.com

 
TIPS FOR CHOOSING THE BEST MARKETING PROMOTIONAL PRODUCTS
1 Comment
uniformtailor link
2/18/2020 06:02:55 am

Add an extra flair to your business with UNIFORMTAILOR as your personal office routine designer. We help you customize your boring office attires into something interactive, more relatable and reflection of brand ethics. Business uniforms like T-shirts, Caps, Belts, Badges, Helmets, and Hoodies etc.
https://uniformtailor.in/

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    Reiko Renee Tate
    Reiko Renee Tate

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    I love planning memorable events... creating colorful art... every shade of blue... imagining the best... everything about the creative process.

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  • home
  • about
    • Press
  • Events
    • Art Events & Creative Experiences
    • Corporate Events
    • Social Events
  • art
    • Etsy Shop
    • art portfolio
    • Art Shows >
      • 12.21.13 Holiday Pop-Up Art Show
      • 12.8.12 Holiday Art Show
      • 10.6.12 Dream >
        • Dream paintings
      • 8.30.12 eternal >
        • eternal paintings
      • 6.8.12 Open Studio
      • 3.31.12 Open Studio
      • 9.24.11 Connected
  • blog
  • contact